According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, four in 10 respondents reported preferring to interact with online video ads. Around 34 percent of respondents reported engaging with display or banner ads, while 25 percent reported engaging with ads they opted-in to see. Only 23 percent of respondents reported engaging with pop-up ads when they encounter them while browsing the internet.
Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Advertising in MENA
Overview
6
- Premium Statistic Advertising spending worldwide 2024, by region
- Premium Statistic Annual change in advertising spending worldwide 2022-2024, by region
- Premium Statistic Mobile app ad spending growth worldwide 2024
- Premium Statistic MENA advertising spending 2005-2024
- Premium Statistic Growth in total advertisement expenditure in MENA 2010-2024
- Basic Statistic Growth of advertising spending in MENA 2010-2024, by medium
Traditional advertising
4
Digital advertising
4
Leading players
3
Consumer perspectives
5
- Premium Statistic EMEA users seeing online ads on selected online services Q2 2022, by device
- Premium Statistic Preferred connected devices to encounter ads for EMEA users Q2 2022
- Premium Statistic Preferred mobile apps to encounter ads for EMEA users Q2 2022, by category
- Premium Statistic Most engaging online ads formats for EMEA users Q2 2022
- Premium Statistic Factors driving IT decision-makers to interact with ads worldwide 2023, by region
Further Content: You might find this interesting as well
Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 [Graph]. In Statista. Retrieved May 03, 2024, from https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022." Chart. June 7, 2022. Statista. Accessed May 03, 2024. https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: May 03, 2024. https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Engaging with Selected Advertising Formats as of 2nd Quarter 2022." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine, Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/ (last visited May 03, 2024)
Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 [Graph], Digital Turbine, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/